Tape Op | Print Ad
The folks over at The Viewing Room embarked on a name change,
and I was commissioned to help them transition to Storybook Sound.
What I did
How do you create a print ad that artfully announces a name change utilizing the small amount of time that the viewer flips through pages of a magazine? With the new Storybook Sound ad, I chose to do it visually.
Storybook Sound’s previous ads, when they were “The Viewing Room” I had created a vintage microphone as the centerpiece of the design. So with the introduction of a new name, it was important not to disconnect the new business with the previous established and trusted one.