IBM Social Footprint

A 6' Infographic Poster

When I first began my position at IBM, one of the main concerns of of our team was the amount of inactive and superfluous social accounts related to the IBM brand. At the time, there were 1178 accounts and a great number of them were not administered, inactive or just poorly envisioned.  My manager asked me it I could create an infographic poster to illustrate the volume of accounts in an effort to convince the higher-ups to allow us to start shutting them down. The poster ended up being almost 6 feet tall, which visually illustrated the argument immediately.

What I did

  • Art Direction
  • Layout
  • Design