Practically the iPhone of it’s time, this iconic typewriter with it’s groundbreaking removable type ball gave the user the ability to change fonts with a few snaps. Thomas Watson Jr. called it “the most totally distinct invention we’ve ever made as a company.” I took apart a classic IBM Selectric typewriter to create a poster for publication on IBM’s master brand social platforms. After many hours of careful deconstructing, cleaning nearly every oily piece and laying them down on a 4’x8′ sheet of paper covered plywood, I took this photo from above. (It was actually two photos of the top and the bottom that I composed into one image. )This was project published digitally back when I was an employee.